SalesCentric has appointed Eivind Sandstrand as VP of product marketing in the US,
responsible for managing the US channel programme aimed at Microsoft partners. Eivind
will head up SalesCentric's new Manhattan office, which has been opened to support its
global expansion strategy.
SalesCentric specialises in developing and marketing add-on software to visually enhance
Microsoft’s Dynamics CRM solution, and will launch its products to US based resellers at
Microsoft's Worldwide Partner Conference in Denver on 10-12 July 2007.
Eivind has over ten years’ experience in project management, strategy and establishing
partner networks. Prior to joining SalesCentric, Eivind worked at CIBER, Inc as product and
project manager with responsibility for solution development and high-profile customer
engagements.
Commenting on his appointment Eivind said: “This is a very exciting time for SalesCentric,
and I am looking forward to being part of it. I anticipate that the products will be very well
received within the American CRM industry, and I am thrilled about this opportunity."
Matthew Crook, CEO at SalesCentric, commented: “We are already a well known and
established Microsoft ISV partner within the UK, and felt that it was time to duplicate this
success globally, starting first in the US. Eivind will spearhead the American partner
programme, promoting SalesCentric to the local Microsoft resellers. Eivind has remarkable
product marketing experience, he’ll be a great asset to the SalesCentric team.”
About SalesCentric
Established in 2003, SalesCentric develop and market add-on software to visually enhance Microsoft
Dynamics CRM, sold globally via Microsoft channel partners. With facilities in the US and the UK,
SalesCentric products help drive CRM usage, increase sales performance and improve marketing
effectiveness. SalesCentric is a Microsoft certified ISV partner. For more information, visit
www.salescentric.com.
FOR MORE INFORMATION CONTACT
Angela Woodward / Hannah Humphreys / Jo Skeels-Piggins
Email: salescentric@berkeleypr.co.uk
Tel: 0118 988 2992
