SalesCentric unveils Relationship Charts™ at Microsoft Worldwide Partner conference
Partners can view a live demonstration at stand 1355 – Denver Colorado, 10-12 July.
SalesCentric is today launching Relationship Charts™, a new module to enhance Microsoft
Dynamics™ CRM. The add-on software will enable resellers to drive Microsoft CRM
adoption among mid-market and enterprise customers, who have complex sales processes.
The software can be used to visualise complex customer relationships, enabling sales
people to easily view and understand who the decision makers are within a company and
who reports to whom. Sales people can see which relationships adversely or positively
influence a sale, who they should invest time in and which external influencers may affect
the opportunity.
According to a recent survey by Forrester Research, business relationships are becoming a
bigger concern than technology issues.1 Relationship Charts helps sales people better
understand their contacts on existing and prospective accounts, enabling them to fully
exploit their relationships.
Relationship Charts allows sales managers to easily see which customers have not been
qualified, or have a negative attitude towards the supplier. This insight enables sales
professionals to take action before the deal is lost. The module is seamlessly integrated with
Microsoft Dynamics CRM, meaning users already familiar with the CRM package will require
minimal training to use the add-on.
Matthew Crook, CEO at SalesCentric adds, “Relationship Charts will give our partners a
competitive edge when implementing CRM into larger organisations. Our market research
shows that Relationship Charts will help increase sales, improve forecast accuracy
with better relationship qualification and lead to more effective targeted marketing.
CFOs and sales directors’ forecasts can be badly affected by poor visibility of
unqualified customer relationships. Relationship Charts will help resolve this
problem.”
Relationship Charts is sold globally by Microsoft Dynamics CRM partners, and SalesCentric
will provide full support on the project management, implementation and training of the new
module. Licences are provided free of charge to partners for internal use, together with a
comprehensive implementation and training guide. The module is also fully configurable by
the partner or administrator and data can be exported from other Microsoft Office
applications.
Jason Nash, product marketing manager, CRM for Microsoft Dynamics product group says,
“I can see great value in this application for a number of vertical sectors. Together with
Microsoft CRM it adds a tremendous advantage. It’s great to see partners driving
innovation and meeting the needs in the market that Microsoft has not addressed.”
1 “IT Execs boost focus on business in 2007” – Laurie M. Orlov, Forrester Research (25 October 2006)
About SalesCentric
Established in 2003, SalesCentric develop and market add-on software to visually enhance Microsoft
Dynamics CRM, sold globally via Microsoft channel partners. With facilities in the US and the UK,
SalesCentric products help drive CRM usage, increase sales performance and improve marketing
effectiveness. SalesCentric is a Microsoft certified ISV partner. For more information, visit
www.salescentric.com.
FOR MORE INFORMATION CONTACT
Angela Woodward / Hannah Humphreys / Jo Skeels-Piggins
Email: salescentric@berkeleypr.co.uk
Tel: 0118 988 2992
